With the evolution of internet and technology, online shopping on native e-commerce apps has exploded in recent years. Mobile apps have brought a deep connection between businesses and their customers. Shoppers are thrilled with using mobile apps to satisfy their shopping needs. In this article, we are listing the best features that any ecommerce mobile app should have, in order to provide the best possible user experience.
If you’re looking to take your business to the next level, by tapping into the huge mobile shopping market, you must build your own mobile app for shopping. You’ll enable your customers to order your products from everywhere: their living room, a park, a beach, etc. You get the idea. You place your store into their pockets.
When e-commerce mobile apps are capable of attracting millions of potential customers, businesses need to build e-commerce native apps to extend their business by boosting sales with a new revenue stream. However, developing a mobile app from scratch requires a lot of time, effort, money and domain expertize. These are precisely the reasons why we created our beautiful ecommerce app templates.
Our mission is to provide you with the best choices for making your own e-commerce mobile app. We help online shop owners to give their customers the ability to purchase awesome products easily and simply, through a beautiful native mobile shopping experience.
Without further ado, let’s take a look at the best features any mobile ecommerce app must have.
1. Frictionless User Onboarding Process
Since most users have a social network account like Facebook or Twitter, your app should have a registration feature with these platforms, in addition to the classic username and password login. In this way, they can register for your app in one tap, and that’s great for them since they’re saving time, and it’s also great for you because they get to shopping quickly. By logging in with Facebook, you also can retrieve more information about your customers, such as their friends and interests, which will help you serve them better.
Makes sure your registration process has no friction. Don’t overcomplicate it. The golden rule of user growth is to keep it simple. The only goal of the onboarding process is for the user to sign up or log in. The more e-mails you collect, the more assets you add to your business.
The app features for the new user onboarding flow that any ecommerce mobile app must have:
- Classic Log in with Email & Password
- Log in with Facebook
- Secure Save Password Functionality, to make it convenient for users to access your app multiple times
- Simple & Clean UI, optimized for conversions
And firebase is a database that lets you store and sync data between your users in real-time. With Firebase, we have ensured stability, speed, and user-friendly UI/ UX. To increase security, you can implement hash functions to encrypt data right in this registry (though in fact, it’s fine if you don’t use it because Firebase itself also has rules to secure user data)
An additional point should be noted is persistent login credentials, once the user has logged in, you should not ask them to log in the next time (or at least reduce the steps in this section).
2. Accepting Payments
Accepting payments is the central part of your business. That’s how an ecommerce mobile app generates revenue and keeps your startup afloat. So integrating a payment system early on is crucial.
Accepting payments in mobile apps is difficult to implement. It’s a lot of work, due to the security requirements. Handling sensitive user data securely, such as credit card, bank accounts, and address information is no easy task. That’s why you want to either hire an experienced developer to implement a secure payment system integration or buy our shopping app template, that’s already been built securely by a senior iOS engineer.
We highly recommend you to go with well-known reputable payment systems. The most popular ways to accept payments in mobile apps are Stripe, PayPal and Braintree. Not only they provide you with the best payment infrastructure in the world, but using them will also boost your sales since customers will trust them to handle their credit card and bank account information. The key is to make users feel safe into giving you their sensitive payment data.
In our app template, we fully integrated Stripe payments, to allow our customers to accept payments on day 0. Additionally, we also support the Apple Pay feature to reduce payment friction even more. All it takes to pay with Apple Pay is one tap of a button and a Face ID pass.
3. Push Notifications
Push Notifications are the key differentiator between a mobile native app and a regular old-school website. Customers with your native app will order 8x more. Push Notifications play a critical role in boosting customer retention.
So, one of the most important features to take into account when developing a brand new ecommerce mobile app is push notifications. Shop owners can use the notifications to announce the launch of new products, promotional and sale programs, and various campaigns to attract their users at different times. By leveraging push notifications, you can build and maintain a long-term relationship with your customers, who will repeatedly come back into your app when important things are being broadcasted.
In addition, using push notification is also a useful way to remind users not to forget your app among the hundreds of apps on their phones. We use push notifications In many of our different mobile templates, for these exact reasons. They are an important tool, so make sure your e-commerce mobile app takes full advantage of them.
Here are some ideas of push notifications that you can send via your ecommerce mobile app:
- Fire Sales
- Huge discounts on specific products
- New product launches
- Feedback / Review requests
- Delivery updates
4. Fully-Fledged Shopping Cart
Adding products to the virtual shopping cart has been a long existing feature on the web. The shopping cart screen is where the true sale happens, so it needs to be fully optimized. You can significantly increase your revenues by optimizing the shopping bag screen accordingly.
To provide an amazing user experience, please make sure that the shopping cart in your ecommerce mobile app has the following features, at the very least:
- Adding products to the shopping bag
- Removing products from Cart
- Color Picker
- Size Picker
- Persisting the shopping bag products across different user sessions
5. Modern User Interface With Powerful Features
Let’s look upon an e-commercial app as a library. What would you prefer between a cluttered, messy library and a clean, beautiful and organized library? If your app uses a scientific layout, optimized for sales, that is clear, with eye-catching images, proper fonts, and high-quality assets, your users will be astonished and you’ll earn their trust the moment they open your ecommerce mobile app.
The app design is a reflection of your business. The user interface must match the quality of the products it’s selling. Make sure your app design inspires users with trust, reliability and safety.
Navigation between screens must be smooth. The menu should be familiar to everyone, such as a sidebar or a tab bar view. The home screen should present the best sellers and the best discounts, to quickly draw the attention of your customers. Make sure they have a search feature so that they can find specific products right away. They’ll also want to check out the product in details, before buying, so have a detailed photo gallery for each product.
Did you know that 80% of online purchases only contain one item? So let your customers buy one product in a single click. You’ll get mind-blowing sales.
You can go even further, and even integrate Augmented Reality into your ecommerce app, by leveraging ARKit in iOS. That will blow your customers away. You can also use face filters to apply to customer’s photos or camera, by using machine learning. The possibilities are endless.
To summarize the features that any ecommerce mobile app must have in order to provide a great user experience through its design:
- Best Sellers, New Arrivals and Best Discounts
- Organized Categories
- One Click Purchase with Apple Pay
- Photo Gallery
- Save for Later / Wishlist
6. Social Sharing
Word of mouth is the greatest growth lever. You need to allow your users to talk about your business. They need a mechanism to share your products with their friends and family quickly and conveniently.
The more ways they have to spread the word about your products, the more likely your business will succeed. In our shopping template, for instance, we have support for sharing products on:
- Save to Photos
Bottom Line on Ecommerce Mobile App features
Building a powerful ecommerce mobile app is a complex task. In order to be successful and stay ahead of the competition, your shopping app needs to meet a high bar for quality. You need to optimize for a great user experience, while also factoring in aspects such as user growth, retention, virality, and sales optimizations. By providing the app features that we listed in this article, you’ll amaze your customers with your ecommerce mobile app that will take your business to a whole new level.